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Australian campaigns aim to lure back Chinese tourists Asia News Network (ANN) is the leading regional alliance of news titles striving to bring the region closer, through an active sharing of editorial content on happenings in the region.
Tourism Australia is looking to lure travellers from China back Down Under through a new ad campaign and a visit from its MD Phillipa Harrison.
“We and our colleagues in the Australian tourism industry miss our Chinese friends very much,” said Tourism Australia’s managing director, Phillipa Harrison.
With iconic Australian export Neighbours set to air its final episode on Friday 29 July, Tourism Australia will show British viewers why there is more to Australia than Ramsay Street during a 30-second bespoke advert developed by CHEP, which will be shown during the grand finale on Channel 5 at 9pm.
The producers of axed soap Neighbours and Tourism Australia (TA) have hatched a plan to lure UK viewers Down Under with an ad using scenes from show.