Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices | Analysis
Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
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Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
OTT Pay enables its merchant partners to generate new traffic from online to offline and close the sales loop with its comprehensive marketing approaches....
From highly popular leggings to water bottles, China’s Double 11 festival, the country’s most important online shopping spree, saw increased participation this year of consumers from Europe, North Africa and Latin America, indicating that the festival has become a global shopping event and its overseas spillover effect continues to be unleashed.
GLOBALink | Technology helps China's logistics industry better handle "Double 11" shopping festival-
GLOBALink | 552 million parcels handled during China's Singles' Day shopping festival-