Surge in Wendy's complaints exposes limits to consumer tolerance of floating prices
Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. Wendy's clarified its intentions Wednesday, drawing a distinction between the company's “dynamic pricing” strategy and “surge pricing” practices that charge more during times of peak demand. Here’s a look at the differences between dynamic and surge pricing, which industries are using them and some of the more subtle ways in which companies build price fluctuations into their bottom lines.
Source: yahoo.com
