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Estefanía “Stefy” Rodriguez has left the Hill after nearly a decade to join theGROUP D.C. as a principal.

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. — Technology vector created by vectorjuice - www.freepik.com As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses. Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads a...

PREVIEW SUBSCRIBE Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said. Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money...