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The travel retailer says its foray into the virtual world will be an industry first
Back in 2015, Emily Weiss posed a question to the readers of Into the Gloss – what’s your dream face wash? The answers came in their thousands and helped to build one of Glossier’s most beloved products and the brand’s first cleanser, Milky Jelly. Gentle, creamy, conditioning, and safe on the eyes, Milky Jelly epitomised Glossier’s simple, dreamy, pastel pink philosophy. But, everything could have been completely different. The brand could have gone down a second path. “When we asked our community ‘What’s Your Dream Face Wash?’ the responses were interestingly, quite split....