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Among others, the vision calls for Hallyu content creators to be more conscious of how they present the genre to consumers.
BTS' Best Music Video award-winning streak is broken, only for Jungkook to bag the trophy this year. The septet maintain their long-running Best Fan Army spell.
Lee Min Ho, Hyun Bin, Song Hye Kyo, Gong Yoo and more emerged as favorite actors in the 2024 Overseas Hallyu Wave survey. Check the full list here.
Here are the top 8 Korean models changing the trajectory of fashion and the world as we speak. Check the full list here.
4 reasons to watch Korean action-drama Badland Hunters on Netflix, including Don Lee's dad energy and entertaining shenanigans, and jaw-dropping action sequences.