The Barbie Movie and Save the Children Empower Girls' Dreams
Save the Children's collaboration with the Barbie movie franchise represents a significant step toward empowering girls.
Source: borgenproject.org
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Mattel looks to see how stereotypes impact the aspirations of kids in new research
Global toy company Mattel is partnering with Australia’s Department of Foreign Affairs and Trade (DFAT), New Colombo Plan Program (NCP) and leading regional universities such as the University of Melbourne (UoM) and the Universitas Indonesia (UI) to launch a Dream Gap Research Project specific to
Source: marketing-interactive.com
The lost and found purpose of Barbie
The lost and found purpose of Barbie. From PR Week
Source: prweek.com
Barbie and her love affair with aviation from 1960s-present
Long before the 2023 Barbiecore trend, toymaker Mattel has held a long-standing partnership with aviation brands, collaborating on Barbie dolls since the 1960s.
Source: aerotime.aero
Greta Gerwig: "Barbie felt like a character with a story to tell, one that I could find a new, unexpected way into"
Barbie is glitter-bombing her way into cinemas this month. Roe McDermott gets Greta Gerwig’s take on the film, and explores the marketing, design, diverse ...
Source: hotpress.com