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The category honors startups or existing companies that are remaking an old industry or charting an entirely new course to create a new market.

/PRNewswire/ - Drop's Exclusive Collectibles Help Shoppers Live a More Rewarding Life and Gives New Meaning to "Personalized Rewards". In the lead up to a...

It ends with the language: "Good times are coming. Now we have a shot" as Jimmy Durante's "I'll Be Seeing You" plays.  Brands have a vested business interest in encouraging consumers to get the vaccine, but these campaigns are also a relatively safe way to use their platforms for the good of society. "Certainly a lot of companies are very dependent on the economy opening up; they have a very vested interest in trying to get vaccine rates up and trying to resume normal life," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "If you're a cruise...

[WATCH] Your Favorite Brands’ Ad Spots Supporting COVID Vaccine Push: ‘Good Times Are Coming’ 04/07/21 AT 9:09 AM A number of companies are looking forward to the end of the pandemic and for life to get back to normal, and the quickest and safest way they believe that this can happen is for consumers to receive the COVID vaccine. To encourage people to step up and get their COVID shot, many of the world’s favorite brands are showing their support for the vaccine by launching their own ad campaigns in the push to get America inoculated. One of the more recent companies to launch an ad ...

Tara Deschamps Jaqui Parchment, the CEO of Mercer Canada, poses for a photograph in Toronto on Monday, July 13, 2020. THE CANADIAN PRESS/Tijana Martin December 17, 2020 - 7:30 AM TORONTO - When Jaqui Parchment was climbing Canada's corporate ladder, she noticed office cliques formed around members of the same hockey team and frequently overheard senior consultants chattering about their next round of golf with important clients. "It just felt so foreign to me," said Parchment, who emigrated from Jamaica at the age of 14 and has since become the chief executive at ...