The Drum Live: Rio Ferdinand Wants Brands To Back A New Era Of Social Media
The founder of alternative social platform WeAre8 and investor Rio Ferdinand want adland to get behind its utopian vision.
Source: thedrum.com
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The founder of alternative social platform WeAre8 and investor Rio Ferdinand want adland to get behind its utopian vision.
At The Drum Live conference in London, the UK marketing chief for the global bank outlined its approach to creativity and why, even in times of economic troubles, the finance sector can afford to inject humor into its marketing.
Rio Ferdinand and Sue Fennessy from WeAre8 will share the stage with leading marketers from HSBC, Adidas, and Reckitt at The Drum's major new event later this year.