The Drum Live: WPP's Chief AI Officer Says Nobody Is Doing True AI Yet
Has adland even started getting to grips with AI yet?
Stay updated with breaking news from The Drum Live. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Has adland even started getting to grips with AI yet?
The founder of alternative social platform WeAre8 and investor Rio Ferdinand want adland to get behind its utopian vision.
At The Drum Live conference in London, we asked top marketers how advancements have accelerated the need for connected, omnichannel retail experiences. As the economy continues to stagnate, how do they convince consumers their brands are worthy of their hard-earned pennies?
Has adland been getting AI wrong this whole time?
A panel of experts predict that the CMOs of the future will need to be futurists to keep up with the hyper-targeted needs of different demographics – but warn they shouldn’t forget their loyal customers.