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We ask a bumper crop of marketers from The Drum Network why the humble QR code it still enjoying its long renaissance, and where the tech will head next.
Is it possible for a brand to maintain control of how they’re perceived by Gen Z? Not according to five Drum Network leaders who came together to discuss youth culture’s impact on marketing.
Last week, The Drum Network spent an evening with the bombastic Gary Vaynerchuk. Here’s what he had to say about independence, adland’s priorities, and ambitions to build the world’s biggest indie.
With murky paths to promotion, the creative industry simply isn't built to benefit women of color (WOC). With the help of female leaders from The Drum Network, we look into how they're succeeding in spite of the odds.
Qualtrics finds metaverse could become no. 1 marketing channel, MACH Alliance appoints Holly Hall as managing director, Konnecto Raises $21M, more news.