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Influencers promote oil companies on social media, sparking climate-conscious concerns. Young stars share gas station plugs, raising questions about ethics
Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.
Oil companies leveraging influencers to endorse gas stations, face climate backlash and potential reputation damage.
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
Exxon released an ad earlier this month that could signal a public rift between two industries that have spent a century working side by side.