Now Available to Global Brands — DoubleVerify's Authentic Attention Powers Campaign Effectiveness
Technuter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. Mark Zagorski, CEO of DoubleVerify, said, “Optimizing campaign performance with existing measurement solutions continues to be a challenge. Current tools have visibility gaps...
Source: technuter.com
