Freshman Retention Rate Exceeds National Average Feb 19, 2021 Colleges spend hundreds of thousands of dollars to recruit the best students to their campuses each year. But when students enroll, oftentimes they are unhappy with their choice and transfer to a more desirous college at the end of their freshman year. For many, looking at a college’s freshman retention rate – the percentage of freshmen who choose to re-enroll for sophomore year – can be a very telling sign, and give deep insights into the education and culture of the school, as well as the level of customer satisfaction. Nat...