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Marketing. >> you can imagine the appeal this type of marketing would have on an adolescent who was in the throes of anxiety or feeling weak or unmanly, and saw in this weapon, the answer to all their problems. >> the case dragged on for years, with remington appealing all the way up to the supreme court, which declined to hear the case. finally, earlier this year, a settlement was announced with the now bankrupt remington and its four insurers. >> gunmaker remington reach reached a $73 million settlement with some of the families of children and adults killed in the massacre at sandy hook ele...

Of this type of market would have, for an adolescent who was initially -- where you are a manly. and saw in this weapon, the answer to all they're all their problems. >> the case dragged on for years, with remington appealing all the way up to the supreme court, which declined to hear the case. finally, earlier this year, a settlement was announced, with the now bankrupt remington and it's for insurers. >> gunmaker remington has reached a 73 million dollar settlement, some of the families of children and adults, killed in the horrific massacre at sandy hook elementary school. >> nothing will b...

Remington irresponsibly marketed to at-risk young men such as the sandy hook shooter through product placement in violent video games. remington has since filed for bankruptcy and denied the allegations has not yet commented on today's settlement. here is how the family of one victim reacted. >> nothing will bring dylan back. the closest i get to him now is kissing his urn every night telling him i love him and miss him. i made him a promise and i'll keep working to deliver that promise for the rest of my life. my hope for this lawsuit is that by facing and finally being penalized for the impa...