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Audioboom partners with MAPP Media sales platform

Audioboom has entered a strategic partnership with MAPP Media to expand podcast monetisation in the UK.
MAPP Media will monetise Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8000 podcasts.
Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes the likes of No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.
MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy aims to optimise advertising revenue and create maximum value for Audioboom’s original podcasts and production partners. ....

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Roku, Inc. (NASDAQ:ROKU), Nielsen Holdings N.V. (NYSE:NLSN) - BofA Likes Roku's Deal To Acquire Nielsen's AVA Business

Roku, Inc. (NASDAQ:ROKU), Nielsen Holdings N.V. (NYSE:NLSN) - BofA Likes Roku's Deal To Acquire Nielsen's AVA Business
benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.

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Reshet 13 taps Kaltura to power DTC streaming service

| 10 February 2021
Aiming to upgrade its direct-to-consumer (DTC) video service, and after deciding to replace its existing online video platform, leading Israeli commercial entertainment channel Reshet 13 has deployed advanced video technology from Kaltura and is now to be hosted on Amazon Web Services (AWS).
With a reach of almost six million viewers, Reshet 13 is claimed to be one of the fastest growing broadcasters in Israel with 15% year-on-year ratings growth. It also has the youngest TV audience of all main commercial broadcasters in the country. The service is available terrestrially as well as via cable, satellite and mobile as well as through linear TV and VOD. Reshet 13 also offers a DTC online service to expand reach and engagement with its viewers beyond the traditional broadcast value chain. The service is distributed online to mobile devices and smart TVs. ....

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How Spotify Now Owns The Podcast Supply Chain

Spotify (NYSE:SPOT) is the clear leader in the music streaming industry, with 320 million total monthly active users and more than double the paid subscribers of Apple Music, but its ambitions extend well beyond music. Over the last two years, Spotify has spent almost $900 million on several podcast-related acquisitions including two in particular that should help Spotify win the podcast market.
Anchor
Anchor is the introductory operating system for podcasting. Launching a podcast can overwhelm new creators, but Anchor provides first-time podcasters with everything they could possibly need. With its easy-to-use platform and creator tools, podcasters can upload and edit their show, distribute it to the world, and instantly connect with sponsors at no cost. For first-time podcasters, this makes Anchor the most compelling place to start, and the data backs it up. According to Spotify, approximately 75% of new podcast releases on the Spotify platform are powered by Anchor. ....

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Media Processing Solutions Market to Set New Growth Story | Intel, MediaKind, Apriorit

Media Processing Solutions Market to Set New Growth Story | Intel, MediaKind, Apriorit
sandiegosun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sandiegosun.com Daily Mail and Mail on Sunday newspapers.

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