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Gucci's new creative director made his long-awaited debut in Milan on Friday, offering a timeless, feminine collection with the aim of relaunching the luxury brand.After stints at Prada and Dolce & Gabbana, he spent 14 years at Valentino, rising to become director of the men and women's collections and right-hand man to creative director Pierpaolo Piccioli.
Sabato De Sarno wants people to fall in love with Gucci again, calling his debut collection “Gucci Ancora,” Italian for “Gucci Again.” The title is a touching admission of the challenges facing the 40-year-old designer, who joined Gucci this summer from Valentino, where he worked for 14 years after stints at Prada and Dolce & Gabbana. The question is: can De Sarno do again what his predecessor Alessandro Michele was able to achieve by exciting the public to swarm to Gucci, pacing revenues at a sustained double-digit growth for French owner, Kering?