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Over the last several years, mushrooms have increasingly become a popular functional ingredient in a range of products, from plant-based burgers to snacks to ready-to-drink (RTD) beverages. And at Natural Products Expo West last week, many of these latest innovations were on display for attendees to try.
Better for you snack brand Simple Mills is taking is mission and products beyond its initial “free from” roots to embrace a “for more” approach that not only skips artificial ingredients that consumers are avoiding but gives them more of what they want – including nutrient-dense products made in a way that is better for people and the planet.
Albertson is rebranding its free-from Open Nature line, adding "a tasteful edge," as the company looks to provide its customers with value and better-for-you options across its entire Own private label brand, Brandon Brown, senior VP of Own Brands for Albertsons, told FoodNavigator-USA.
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional beverage category, brand CEO Dan Stangler told FoodNavigator-USA.
Consumer demand for snacks continues to increase, and Mondelez International sees itself as well-positioned to not only meet those needs but increase its market share in the process.