Stout Decline: Guinness Slides in Popularity, Status
Guinness is a mighty global brand but there are signs that it is struggling to maintain its position as The Stout. In Britain, in particular, its popularity has been sliding for almost a decade: between 2008 and 2014 sales dropped by approximately 50 million liters per year, from more than 250 million to around 200 million.
Source: allaboutbeer.com