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From leakage and inefficiency to spiraling costs, some say the marketing execution space is woefully wasteful. Among those critics is ADM group, which says it has finally made the investments to set things right.
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ADM Group has unveiled a new strategy aimed at driving transformative change within the marketing execution industry, while also revealing its new brand identity.
Global marketing execution partner adm Group has acquired Singapore-based boutique agency DASS and its proprietary MarTech platform FLOW to strengthen its capabilities across both shopper marketing and digital solutions.
Promo products industry veteran Noah Lapine is rising to the role of CEO of the Americas for adm Group, a London, U.K.-headquartered global marketing execution partner that’s backed by private equity firm Equistone Partners Europe.