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Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM's Aditi Mishra: Best Media Info

Published: May 31, 2023

Best Media Info: Mishra also said that these days the focus of Gen Zs is on what they want as an experience rather than the platform where they are getting it from| Advertising News

Source: bestmediainfo.com

TV becomes increasingly relevant as Gen Z viewers mature

Published: January 6, 2023

Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable d...

Source: rapidtvnews.com