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AXA is an insurance company and Sabrina Cheung, chief brand and communications officer of AXA Asia & Africa, and Bernice Fong, brand and content strategy director of AXA Asia & Africa, speak to WARC Asia Editor Rica Facundo about the AXA Mind Health Survey and the role of brands in changing the narrative.
Dione Song, CEO of Love, Bonito tells WARC Asia Editor Rica Facundo how brands can balance the region’s diverse demographics in order to grow and connect more authentically with audiences.
Grace Astari, creative lead, APAC innovation of Diageo, speaks to WARC Asia Editor Rica Facundo about balancing the many intersections of culture for brand innovation.
What makes payments data different from other types of data that marketers have at their disposal? WARC Asia Editor Rica Facundo speaks to Priyanka Gargav, Head of Commercial, SEA and Hong Kong at Adyen about the payments revolution in Southeast Asia and how the financial technology platform is changing how brands approach its marketing strategy.
WARC Asia Editor Rica Facundo speaks to ShopeePay Director Agatha Soh about how the integrated mobile wallet can elevate a brand’s e-commerce strategy and boost customer loyalty.