Are news sites focused on the wrong metrics? Why pageviews and time spent on site may be misleading.
When it comes to reader retention, data shows reader habits, not pageviews or time spent, may be key.
Source: poynter.org
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Are news outlets using the wrong metrics to assess sites' success?
News organizations seeking to measure their websites’ success typically have focused on two metrics: page views and time spent on the site. But data collected and analyzed from the Medill Subscriber Engagement Index indicates that such an approach is misguided.
Source: editorandpublisher.com
Medill index analysis stresses reader regularity | Editor and Publisher
News organizations seeking to measure their websites’ success typically have focused on two metrics: page views and time spent on the site. But data collected and analyzed from the Medill Subscriber Engagement Index indicates that such an approach is misguided.
Source: editorandpublisher.com
Frequent readers are more valuable to news outlets than occasional readers, new analysis reaffirms
A Medill study of data from a business weekly publication shows the value of regular readers over pageviews.
Source: poynter.org
From the Newsroom: Covering the war with wire
In my last column I used the word “local” 12 times when trying to describe what The Columbian is all about.
Source: columbian.com