KPIX CBS News Sunday Morning March 6, 2011
well that's precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. >> reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. >> we're not the first generation to get old. but we're the first generation to have greater expectations that old age could be better. >> reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. >> mason: it all adds up is the story of from martha teichner all about ad c...
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