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In 2008, Milda Mitkute and a friend set up a website to clear out her closet. It soon grew exponentially. Now Vinted has 16 million UK users and is the first Lithuanian ‘unicorn’. Can it make secondhand our first choice?
Concerns include the use of vague language which may suggest clothes are more eco-friendly than they are.
On a small, cozy corner of the internet, mornings are spent curled up in an armchair while leisurely sipping cafe au lait from a wonky ceramic mug. Clothing is loosefitting, adheres to an earthy color palette and is often paired with chunky handmade clogs. Natural fabrics abound, and an abundance of indoor greenery always seems to be flourishing nearby.
Is it possible to preach the values of sustainability while still promoting consumption?