McDonald's says it's considering selling part of Dynamic Yield
McDonald’s says it’s considering selling part of Dynamic Yield × The plan is in the early stages and the chain may pursue other options for Dynamic Yield McDonald’s Corp. said it’s considering selling part of Dynamic Yield, its artificial intelligence startup that provides personalized digital promotions to consumers. The decision-logic technology helps its restaurants vary electronic menu boards’ display of items, depending on factors such as the weather, for example more coffee on cold days and McFlurries on hot days. It also factors in variables such as the time of day and regio...
Source: thehindubusinessline.com
