Why Transparent Personalization Wins Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
Source: cmswire.com
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Researchers Submit Patent Application, "Privacy Management Systems And Methods", for Approval (USPTO 20220156657): OneTrust LLC – InsuranceNewsNet
2022 JUN 07-- By a News Reporter-Staff News Editor at Insurance Daily News-- From Washington, D.C., NewsRx journalists report that a patent application by the inventors Brannon, Jonathan Blake; Clearwater, Andrew; Hecht, Trey; Johnson, Wesley; Pavlichek, Nicholas Ian; Philbrook, Brian; Thielova, Linda, filed on January 31, 2022, was made available online on May 19, 2022.
Source: insurancenewsnet.com
Tim Hortons App Has Been Tracking Users' Locations Without Consent
Canadian investigators have found that the Tim Hortons app tracks customer geolocation for purposes that risks data security and allows a third party to use them for other purposes.
Source: itechpost.com
Tim Hortons app tracked too much personal information without adequate consent, investigation finds
App's data tracking resulted in loss of users' privacy, says report by federal and provincial authorities
Source: ici.radio-canada.ca