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Twitter has unveiled a new logo and a name change to 'X', which reflects the company's connection to Generation X. The letter X is versatile and has been used to symbolise a range of products, from rebellion to mass-produced items. Elon Musk's fixation with the X is apparent in his choice of SpaceX, Model X and X Æ A-12 (his child's name), as well as his active promotion of the letter.
On Monday, Twitter unveiled its new name, and with it, a new logo. The unfurling of the new branding had the same chaotic energy Elon Musk has brought to every step of the journey since he bought Twitter in October. As users on X (formerly referred to by some, semi-affectionately, as "the bird app") adjusted to their new surroundings, there were many questions to ponder.
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