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Once kept firmly at arm's length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage their millions of online followers. "Influencers will have a leading role in building the legitimacy of creators," Delphine Dion, professor at France's ESSEC Business School, told…
NEW YORK, Sept 20 ― Once kept firmly at arm's length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage.
Once kept firmly at arm's length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage their millions of online followers.- Avant-garde -
To be a fashion influencer who matters, you first have to be "trusted by the big names" in the industry, said Dion.