Can the wine industry adapt to the 'lifestyle generations'?
Lifestyle generations: In a world where no-and-low drinks and cannabis trump alcohol, Natalie Earl looks at the impact of Millennials and Gen Zs.
Source: decanter.com
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Lifestyle generations: In a world where no-and-low drinks and cannabis trump alcohol, Natalie Earl looks at the impact of Millennials and Gen Zs.
Quality cider is now being treated with the same reverence as wine in fine dining establishments by some of the best Epicureans in the business.
The pandemic and lockdown created a huge expansion in demand for luxury wine subscriptions and direct-to-consumer online sales.
The pandemic and lockdown created a huge expansion in demand for luxury wine subscriptions and direct-to-consumer online sales.