Where do fonts come from? This one business, mostly
Creators say they struggle to gain a foothold in a font market dominated by Monotype
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Creators say they struggle to gain a foothold in a font market dominated by Monotype
Packaging Contents: Sports supplements, active foods Packaging Substrate / Materials: Plastic, cardboard, metal Printing Process: Digital print Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powd...