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HBC says the 21 new pop-ups will be much smaller than the last batch of retail location and will serve as test spots for potential permanent Zellers locations.
Retail experts say the return of the discount brand is well-suited for today’s inflationary era, but the Zellers comeback story might just be a last push for department stores.
Retail experts say the return of the discount brand is well-suited for today’s inflationary era, but the Zellers comeback story might just be a last push for department stores.