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Meet Ruth Handler, the American who co-founded toy-industry giant Mattel; she was also the creator of Barbie, introduced at the International Toy Fair in New York in 1959.
Like all great ideas, Carol Spencer’s Barbie designs will live forever. From 1963 to 1998, the alumnus fashioned some of the doll’s most famous outfits, including the best-selling Barbie doll “Totally Hair” Barbie.
In the late 1960s the co-founder of Mattel, Elliot Handler, was looking for a way to improve the diecast car toy market for kids. He felt the toy cars of the day were too realistic to really capture …
In the late 1960s the co-founder of Mattel, Elliot Handler, was looking for a way to improve the diecast car toy market for kids. He felt the toy cars of the day were too realistic to really capture …
In the late 1960s the co-founder of Mattel, Elliot Handler, was looking for a way to improve the diecast car toy market for kids. He felt the toy cars of the day were too realistic to really capture …