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Maltesers is continuing its crusade to represent marginalized demographics with a celebration of women who live life on their own terms.

8th February 2021 Mars Wrigley UK has unveiled a TV campaign in support of its Galaxy brands’ new look. A packaging redesign to “modernise the brand for a new era” started rolling out at the end of last year across its entire core and seasonal chocolate portfolio. The new Galaxy advert aired over the weekend featuring the latest pack design and its Smooth Milk, Salted Caramel and Smooth Caramel variants. Ellyse O’Connor, Galaxy Senior Brand Manager said: “There won’t be many people in Britain who haven’t seen a Galaxy advert over the years. They have always served as great cultu...

As part of the rebrand, Mars has introduced a new range of ‘Fusions’ chocolates Mars has unveiled a major rebrand for Galaxy, after a disastrous year that saw the brand lose almost 15% of its value. Galaxy – currently Britain’s second-biggest chocolate confectionery brand, behind Dairy Milk – has been given a new look Mars said would “modernise the brand for a new era”, with new packs set to roll out from the end of December onwards. Mars has also launched two brand extensions in a bid to grow its appeal. The first, Galaxy Orange Block, will sit alongside the core bar and Galaxy...

17th December 2020 Mars Wrigley UK has unveiled a new look for its Galaxy chocolate range, alongside the launch of two new variants, to celebrate the 60th anniversary of the brand. The packaging redesign aims to “modernise the brand for a new era”, with the revamped packs officially rolling out from the end of December across its entire core and seasonal portfolio. Meanwhile, the two new products – Galaxy Orange Block and Galaxy Fusions – will launch next year. Tapping into the popularity of orange flavours within the confectionery category, Galaxy Orange Block will be available in la...