Galaxy given overhaul after a disastrous year for sales
As part of the rebrand, Mars has introduced a new range of ‘Fusions’ chocolates Mars has unveiled a major rebrand for Galaxy, after a disastrous year that saw the brand lose almost 15% of its value. Galaxy – currently Britain’s second-biggest chocolate confectionery brand, behind Dairy Milk – has been given a new look Mars said would “modernise the brand for a new era”, with new packs set to roll out from the end of December onwards. Mars has also launched two brand extensions in a bid to grow its appeal. The first, Galaxy Orange Block, will sit alongside the core bar and Galaxy...