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Canadian mining company forms marketing council for coloured gemstones - Jeweller Magazine: Jewellery News and Trends


Canadian mining company forms marketing council for coloured gemstones
Posted May 24, 2021 | By Arabella Roden • Editor
Fura Gems has launched the Fura Marketing Council (FMC), an initiative designed to promote coloured gemstones worldwide.
Members of the FMC will receive advertising funds, sales training, and promotional materials, as well as marketing support from The MVEye, formerly known as MVI Marketing.
The FMC was developed following a consumer and trade research study conducted by The MVEye last year across North America.
Even though dealers, jewellery manufacturers and retailers said they all make more margin from coloured gemstones than diamonds, they were not investing in training, promotion and inventory ....

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