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Getting closer to consumers with KOCs, the Chinese micro-influencers

The value in word-of-mouth marketing is undisputable. Michaela Zhu, marketing executive, and Emily Hassett, business development executive, both of Emerging Communications, explain the importance of cultivating key opinion consumers (KOCs) to bolster product recommendations and elevate brand reputations. ....

Little Red Book , Red Book , Little Red , Emerging Communications , Chinese Influencer ,

Hainan tightens rules on illegal daigou trade

New regulations include the creation of a list of ‘seriously untrustworthy’ shoppers banned from duty-free purchasing ....

Hainan Province , Head Of Planning At Emerging Communications , National Enterprise Credit Information Disclosure System Hainan , Standing Committee Of The Sixth People Congress , Standing Committee , Sixth People , Rocky Chi , Emerging Communications ,

Learning from the successes of Chinese brands (and comparing them with global rivals)

The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands. ....

Albus Yu , China Consumer Brand Development , Ali Research Institute , Alibaba Group , China Growth Capital , Consumer Brand Development Report , Dior Fall , Jing Digital , Chinese New Year , Peach Oolong Cola , Moonlit Night , Spring River , Essential Retail Lessons , China Guide , Emerging Communications , Chinese Influencer Guide ,

Learning from the successes of Chinese brands and comparing it with global rivals

The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands. ....

Albus Yu , China Consumer Brand Development , Ali Research Institute , Alibaba Group , China Growth Capital , Consumer Brand Development Report , Dior Fall , Jing Digital , Chinese New Year , Peach Oolong Cola , Moonlit Night , Spring River , Essential Retail Lessons , China Guide , Emerging Communications , Chinese Influencer Guide ,

China's KOL economy: Shaping the conversation for western brands

Whilst names such as Li Jiaqi and Weiya may not mean much to the average western consumer, they wield astounding influence in the China market. As prominent key opinion leaders (KOLs), they’re an integral part of a phenomenon that’s transformed Chinese social media and marketing. ....

Austin Li , Mat Kearney , Singles Day , Perfect Diary , Emerging Communications , Key Opinion Consumers ,