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The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are breaking through both locally and globally, while traditional tactics for western properties in China are failing. How can brands navigate this thicket? We asked eight experts from the APAC chapter of The Drum Network about the new balance of power, the evolution of the Chinese market and the smart ways for brands of every stripe to operate in the region. ....
Hot, bothered and desperate to get her hands on the ultimate status symbol of the late 1990s, Sex and the City’s Samantha Jones resorts to impersonating actress Lucy Liu to bump herself up the Hermès Birkin waiting list. Unsurprisingly, the charade doesn’t work and, by the end of the episode, Jones has lost a client – and a very expensive. ....
BTS for Louis Vuitton, Blackpink's Jisoo for Dior: Why luxury brands want Asian celebrities as their global ambassadors asiaone.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asiaone.com Daily Mail and Mail on Sunday newspapers.
Les daigous en Chine sont ils menacés? - Marketing Chine marketing-chine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-chine.com Daily Mail and Mail on Sunday newspapers.