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Best Media Info: Experts emphasise that owing to the breakneck pace of technological advancements happening across the globe, the role of Chief Technology Officer, Chief Innovation Officer and Chief Digital Officer ha| In-depth News
IAA TechPulse explores digital transformation's impact on advertising
Best Media Info: The event explored the impact of digital transformation on advertising and marketers with industry experts| Advertising News
Mumbai: The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the Taj Santacruz in Mumbai. The event was a resounding success, bringing together industry veterans, thoug
The metaverse is very nascent. It is where the Internet was in 2003. It will still be nascent for another three years. But the infrastructure that supports it is constantly growing. But everybody including Amazon Prime, Netflix, Sony are building on it. It allows various brands across categories from confectionery to BFSI to offer deeper, engaging consumer experiences.