What Does Travel's Return Voyage Look Like?
Travel was hit hard by the pandemic. Lockdowns and other restrictions decimated business for airlines, accommodation providers and countless businesses downstream of the travel industry. Recovery has been slow in the pandemic’s long tail, with continued trepidation now exacerbated by inflation and cost-of-living crises. Many marketers have been closely involved in travel clients’ pivots, survival strategies and (now) regrowth plans. We asked five experts from The Drum Network: what should marketers be thinking of during travel’s return voyage?
Source: thedrum.com
