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Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
Emirates sponsorship deal with the NBA will see the airline's logos on referees' jerseys and NBA content on in-flight entertainment systems.
Emirates named Global Airline Partner of the National Basketball Association (NBA) and title partner of the Emirates NBA Cup
Emirates and the National Basketball Association (NBA) have announced
Emirates, the renowned airline, has introduced a distinctive capsule collection featuring luggage, bags, and accessories crafted from recycled aircraft cabin