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Sustainability is on all our minds, a lot of politicians’ lips and a lot of businesses’ marketing strategies. But what if being green was a central tenet of a brand, rather than a piece meal afterthought? Thanks to social media, brand transparency has never been greater and small businesses are able to engage with their customers better than ever before. A new ecosystem of brands has emerged, run by entrepreneurs who are rooted in the communities their products are aimed at. They combine design led by urban lifestyle, with the sustainability they know is important to their customers. Blending boldness with practicality