Social media forces British royal family to adapt
Britain's royal family has been forced to radically change the way it communicates because of social media, after speculation ran riot about the health of Catherine, Princess of Wales."There's no doubt that the endless speculation and gossip on social media made it particularly important to make an announcement to end that speculation," he told AFP. Instead of not commenting, "the royal family now has to deal directly with what the people are saying about them via social media", he added.