Iconic Fishing Brand Zebco Acquired by Rather Outdoors The company has been making fishing rods, reels, accessories since 1949. Zebco has a strong reputation for introducing young anglers to fishing. (Shutterstock image) February 17, 2120 By Game & Fish Staff Citing Zebco s strength in the European fishing market, Rather Outdoors announced it has acquired the well-known fishing-tackle maker this week. Rather is also the parent company of popular brands Lew’s and Strike King, and now Zebco subsidiary Quantum. We are thrilled to welcome Zebco to the Rather family of brands, CEO Ken Eubanks said in a news release. From a company perspective, this business represents robust growth potential for Rather Outdoors and enables us to continue building a complementary offering for our most important partner, our consumers in the fishing community.
Rather Outdoors announces Zebco purchase bassfan.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bassfan.com Daily Mail and Mail on Sunday newspapers.