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Columbia, SC – Nov 1, 2022 – Rather Outdoors is pleased to announce the upcoming season of the award-winning Pro Team Journal will air on Outdoor Channel and…

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

Lexington, S.C. – January 12, 2022 Rather Outdoors is pleased to welcome ten members to the Pro Teams of Strike King Lure Company and Lew’s. These ten join the…

Modified Feb 17th, 2021 at 11:15 PM Lexington, S.C.–February 17, 2021Rather Outdoors Acquires Zebco Rather Outdoors (“Rather”), a global leader in the fishing industry, is pleased to announce that it has acquired Zebco Brands (“Zebco”), the Tulsa, Oklahoma-based manufacturer of fishing rods, reels and accessories. Zebco is a preeminent marketer of fishing tackle and outdoor gear.Operational since 1949, it is now one of the oldest companies in the Rather Outdoors portfolio of brands and is indisputably one of the most important names in the fishing industry. Ken Eubanks, CEO of Rathe...

Iconic Fishing Brand Zebco Acquired by Rather Outdoors The company has been making fishing rods, reels, accessories since 1949. Zebco has a strong reputation for introducing young anglers to fishing. (Shutterstock image) February 17, 2120 By Game & Fish Staff Citing Zebco's strength in the European fishing market, Rather Outdoors announced it has acquired the well-known fishing-tackle maker this week. Rather is also the parent company of popular brands Lew’s and Strike King, and now Zebco subsidiary Quantum. "We...