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Mattel accused of 'stealth marketing' after giving away free Barbie dolls in schools

Health experts have claimed Mattel-sponsored school programme ‘reinforces damaging gender stereotypes’ ....

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Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills

Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills
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As sales for Barbie expected to soar - fury as Mattel face allegations of reinforcing damaging gender stereotypes by giving away free dolls to schools

The toy maker was criticised for rolling out an initiative to teach empathy to schools across the UK, while sponsoring research showing that playing with dolls offers major benefits for child development ....

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