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Karuna SharmaMar 8, 2021, 21:34 IST Here are some of the most talked-about ads this International Women’s Day, as per Entropik Tech’s latest report Entropik Tech’s latest report looks at the top most ads that were released to celebrate International Women’s Day. Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes.
Flipkart, Myntra kickstart pilots with Leap accelerator start-ups thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.
Facial recognition and emotion analysis will soon help etailers capture customers’ emotions and help them offer the right products. Artificial intelligence will help the etailers detect a shopper s gender, age and emotions, among other things, in real time, and target them with relevant ads and promotions
E-commerce major Flipkart on Tuesday said it has selected eight finalists for the maiden cohort of its startup accelerator program that will now undergo a 16-week mentorship program and receive an equity-free grant of USD 25,000. The Walmart-owned company had launched Flipkart Leap in August last year to help new startups grow, scale, navigate challenges, and contribute to India s growing entrepreneurial ecosystem. After a rigorous four-stage process, eight finalists were shortlisted from among more than 920 applicants across five categories: Design and Make for India; Innovations in Digital Commerce; Technologies to Empower Retail; SCM and Logistics; and Enabling Deep Tech Applications, a statement said.
Flipkart picks 8 finalists for startup accelerator program The Walmart-owned company had launched Flipkart Leap in August last year to help new startups grow, scale, navigate challenges, and contribute to India s growing entrepreneurial ecosystem. PTI Flipkart took the decision after the assessment of the current situation E-commerce major Flipkart on Tuesday said it has selected eight finalists for the maiden cohort of its startup accelerator program that will now undergo a 16-week mentorship program and receive an equity-free grant of $25,000. The Walmart-owned company had launched Flipkart Leap in August last year to help new startups grow, scale, navigate challenges, and contribute to India s growing entrepreneurial ecosystem.
linkedin Emotion is instrumental in any marketer s attempts to persuade the customer, and when properly used, it can even bring an uninterested buyer to the aisle. Indeed, the winning creatives do not offer the best products; instead, they have the perfect messages resonating with their audiences. Be it Nike s ‘You Can t Stop Us’ or Tanishq s controversial ‘Ekvatam’, Entropik Tech has put together a list of the top 10 most-talked about ads from 2020.
A real meet-cute unfolds as Taylor Swift s number Love Story blasts in the background. Sounds romantic, right? Well, except the couple is the year 2020 and Satan. This film from Ryan Reynolds and his company, Maximum Effort, is winning big on social media. In only two weeks from its launch, the video has close to 4 million views. The ad shows Satan (similar to a Marvel Comics Surtur portrayal) and 2020 (played by a woman) as the perfect Match: made in hell.