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Amazon’s share of the US digital ad market surpassed 10% in 2020 Pandemic-fueled ecommerce growth propelled sponsored product and brand ad business Download Amazon’s share of the US digital ad market surpassed 10% in 2020: Pandemic-fueled ecommerce growth propelled sponsored product and brand ad business Share As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past ...

Dive Brief: Amazon's share of the U.S. digital advertising market last year surpassed 10% for the first time as marketers sought to reach homebound consumers as they shopped online during the pandemic. The 53% growth in the e-commerce giant's ad business to $15.73 billion pushed its market share from 7.8% in 2019 to 10.3% last year, per information researcher eMarketer emailed to sister publication Marketing Dive. Amazon's U.S. ad business this year will grow another 30% and exceed $20 billion for the first time, eMarketer said in a revised forecast. The researcher estimates Amazon's ad busin...

Disney streaming services gaining ground on Netflix

Send Walt Disney Co. reported quarterly earnings that topped Wall Street expectations as gains in its streaming media business helped make up the hit to theme park operations and movie releases from the coronavirus pandemic. Shares of Disney, which closed at a record high of $190.86 in regular trading on Thursday, climbed 3.6% to $197.76 in after-hours trading. The company posted earnings of 32 cents per share for October through December. Wall Street had expected a loss of 41 cents per share, according to the average forecast of analysts surveyed by Refinitiv. Quarterly revenue fell to $16.2...

4 Min Read (Reuters) - Walt Disney Co swung to a surprise quarterly profit on Thursday, as “The Mandalorian” and “Soul” lifted its fast-growing streaming business, outweighing pandemic worries about its hobbled theme park operations. Slideshow ( 4 images ) Investors overlooked a 53% decline in park revenue in the quarter and welcomed Disney+ streaming reaching 94.9 million subscribers. Shares rose 3.1% to $194 after they closed at an all-time high in regular trade. The “Star Wars”-inspired “Mandalorian” series and Pixar’s animated “Soul” movie helped position the year-ol...