Podcast Revenue in the US Set to Surpass $4 Billion in 2024
Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024.
Source: webpronews.com
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US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says – TechCrunch
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]
Source: techcrunch.com
Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022 – TechCrunch
Digital video advertising grew 21% in 2021 and is expected to grow another 26% in 2022 to reach $49.2 billion.
Source: techcrunch.com
Streaming Ad Spending Increases 57% to $15.2 Billion in 2021
That amount is expected to increase another 39% in 2022
Source: thewrap.com
Netflix is finally open to ads. What's next?
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Source: marketingdive.com