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Spotify's head of sales ANZ has told B&T that the growth in interest for audio advertising has come after the industry started to nail its measurement and effectiveness metrics.
Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia. Launched in the US earlier
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]
Amazon has signed a deal with Exactly Right Media, the company behind My Favorite Murder, to exclusively window content to Amazon Music and Wondery+. It will also sell the ads for current and future programming.
As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.