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Spotify: Podcast Ads "Really Delivering" Against Measurement & Effectiveness

Spotify's head of sales ANZ has told B&T that the growth in interest for audio advertising has come after the industry started to nail its measurement and effectiveness metrics.

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Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify

Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify
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New Spotify ad experience now available in Australia

Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia. Launched in the US earlier

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US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says – TechCrunch

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]

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Amazon acquires the rights to My Favorite Murder

Amazon has signed a deal with Exactly Right Media, the company behind My Favorite Murder, to exclusively window content to Amazon Music and Wondery+. It will also sell the ads for current and future programming.

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What Will Advertising and Ad-Blocking Look Like in 2022?

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.

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Spotify rolls out clickable in-app podcast ads at CES | Digital

The feature makes advertising interactive on Spotify original and exclusive podcasts

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Spotify buys Australian podcast technology platform Whooshkaa

Spotify buys Australian podcast technology platform Whooshkaa
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Gimlet podcast Heavyweight will be exclusive to Spotify starting in November

In this week’s free Hot Pod newsletter, Ashley Carman writes about Gimlet’s Heavyweight podcast going exclusive to Spotify, as well as Patreon seeking original podcasting content.

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Trouble in the Club(house)

Trouble in the Club(house)
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